i.nova: 11 families, 11 performance

What is i.nova?

i.nova is the innovative market approach through which FYM aims to offer its leadership in innovation to the building community.
i.nova groups all products  -  the various types of cement, concrete, mortar and lime - into 11 Performance Families in order to simplify the purchasing process and guarantee the same readily understandable approach, organized in a common language, to all customers from all world markets. 
The i.nova Branding System is designed as an explanatory guide using a straightforward and intuitive visual language to provide customers with clearer and easier guidance on the company's product ranges so that the right solution is immediately identified.
Through i.nova, FYM confirms attention placed on customers by putting them at the centre of a strategy focused on delivering solutions (performance) according to their needs instead of simply selling a product (best price - best product approach). 

A new language brings universal recognition

The spiral
This symbol stands for our company around the world as a guarantee of quality, know-how
and excellence; it comes in 11 different colours to signal the various families of performance
in an intuitive way.
Performance
This is the central concept around which we have rationalized our product range world-wide, an effective organizing principle, which is also our easily-recognized key: highlight
what the product does.
Eleven
The number of Families, corresponding to the 11 performance by which the company's entire range of products (cement, lime, mortar) is grouped.
i.
For "innovation": the recognition code characterizing the name of each of the 11 Families.
 

i.nova: 11 families, 11 performance

i.work

All classic products with our quality assurance and know-how

i.pro

Products for professional use,designed to facilitate the users' work

i.tech

Highly technological products,able to guarantee ultra-high performance in terms of strength and safety

i.speed

Quick-setting products aimed at accelerating application times

i.flow

Self-compacting and self-leveling products, specially designed to minimize user's effort

i.sound

The acoustic insulation product range that improves living comfort

i.clime

The thermal insulation product range for energy-saving projects

i.idro

Water-related performance products

i.design

All products for highly aesthetic purposes (architectural, design and artistic applications)

i.active

Products containing the TX Active photocatalytic principle with self-cleaning and depolluting properties

i.light

Cement based products providing transparency performance